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Philips
Oral Healthcare
an animated, interactive slide presentation shown at a product
trade show
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Animation:
4.18 MB file -- an approximate 13 minute, 32 second download
time for a 56K modem
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Slideshow:
View a slideshow of the animation... It will save you some time. |
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Note:
In order to view the animation on this page, you absolutely
have to have the Flash plugin. If you don't see the cogs spinning
in an RDI logo to the right of this paragraph, then you don't
have the plugin. Please click on the Macromedia icon shown
at the bottom of this page and get the plugin. It will only
take a few minutes. No time?... You can always view the slideshow.
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Project
Synopsis:
The
marketing department at Philips Oral Healthcare, makers of the
innovative Sonicare toothbrush, had me design an animated multimedia
slideshow for a dental industry trade show. At the trade show,
the Philips' marketing team was to educate the nationwide Sonicare
sales force on the forthcoming release of their new, exciting
cordless toothbrush. The marketing team did not want to present
an uninspiring PowerPoint presentation... Instead, they wanted
to present an engaging animated story to the sales force. Listening
to their needs, I came up with a storyboard that follows a dental
professional character (Dr. Sarah Bennet, DDS) throughout the
entire Sonicare marketing campaign... In the story, Philips
would be able to present and explain all of their marketing
tactics (from postcards to bus billboards... and finally, to
the huge Sonicare trade show booth.) The final interactive,
Flash Shockwave piece contains over thirty unique RDI illustrations
and animations, as well as sound effects and original music
created by NoDrums (www.nodrums.com).
The client was treated to caricatures of their management team,
former US President George Bush, and Jay Leno... as well as
to an animated Mardis Gras band marching to the Sonicare trade
show booth.The client was overjoyed with the final product.
See for yourself...Check out the final animation or a slideshow
of the final animation, above... Enjoy!
Todd Rivers
08/02 |
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Here are a few slides of the final animation. |
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